Wire displays are extremely versatile units made of latticed metal strands and designed to present and attract consumers to products and goods.
In retail and commercial environments, these wire forms play a critical role in point of purchase displays as well as showcases and merchandise stands located throughout the store. The type of display selected is largely dependent up on the placement of the unit within the store as well as the products it will hold.
Wire shelves are used for floor displays as are wire racks, though the latter is often smaller and may also be used as a countertop unit. Wire baskets can be found on countertops or hung from walls or other units as can wire screens, grids and hooks which are used to display hanging items such as frames or clothing.
In addition to these goods, wire displays are used to house numerous items such as books, pamphlets, food products and more. While display units are designed with product placement and the goal of encouraging purchases, it is also important that they be organized and accessible.
Available in many sizes, wire displays are often easily adjusted or custom built to best suit the needs of a retail location. Retail and commercial uses are the most prevalent applications for these units, but they are also useful in offices or at conferences when material distribution is a priority.
Made of a number of different materials, wire display units are often made to enhance or support the aesthetics of a location. Copper, brass, bronze, stainless steel and other attractive metals are commonly used and even finished with plastic, paint or chrome to further entice customers. Before any of these secondary processes occur, however, these raw materials must be formed into wire.
This is accomplished when stock metal is fed into a die or series of progressively smaller dies. Each pass decreases the diameter of the metal shape until finally a strand of metal is produced. These wires are then woven or welded together to form grids or screens with variable permeability. The openness of a wire display depends largely on the items to be presented as they must not slip through the gaps.
Once the proper material and grid pattern is chosen, wire forming processes such as cutting, bending, stamping and pressing are used to create the body of the display. Some manufacturers perform this manually while others use CNC machining to ensure precision and uniformity.
The number of and type of techniques employed in the creation of a particular display case depends upon the desired wire form. The production process should be carefully considered as it will ultimately impact the physical and mechanical features of the unit such as sturdiness and weight bearing capacity.
Wire Display Informational Video